To position woodwork company Hanstholm Køkken as a lifestyle brand, we linked craftsmanship with fields beyond woodwork. To achieve this, we partnered with Food Studio, a gastronomy and event company, and hosted oyster events at Hanstholm Køkken's store. These events offered guests the opportunity to try different locally sourced oysters.
Role: Art Director / Designer
Instructor: Nicky De Silva
Creative Director: Niels Gjerding
Client: Hanstholm Køkken x Food Studio
Instructor: Nicky De Silva
Creative Director: Niels Gjerding
Client: Hanstholm Køkken x Food Studio
![](https://freight.cargo.site/t/original/i/be3df99d27c03a0ae5b3d5ee85d8481f20870bde8a0d476b3acc6fca2fa5bc99/Screenshot-2023-04-17-at-9.04.45-AM.png)
To promote the oyster events, we developed a marketing campaign that included outdoor digital and analog posters strategically placed throughout the community, as well as targeted paid social media ads aimed at both local and national audiences
![](https://freight.cargo.site/t/original/i/e8402548bd5d6f8b19ac463454d66de3ac566494026efeff14763096b99852c9/Screenshot-2023-04-21-at-5.00.58-PM-.png)
As part of the marketing materials, we produced a film that captured the uncomprmoised quality and hand craft feel of Hanstholm Køkken. Through close-ups of the oysters being prepared and served, we were able to highlight the experinece of taste that guests could expect at the events.
![](https://freight.cargo.site/t/original/i/1fd31fc9cc24b90a2306e61ad1538b2dfcdbfd90d965fee6fbdc4777633072f4/ads.jpg)
We created a branded film and divided it into smaller content pieces suitable for social media. The film documents the process of crafting the dishes served in-store, and provides the full recipe for viewers to follow along
![](https://freight.cargo.site/t/original/i/fc5747b2c571326e79f57e9d8f7953f1b7a93d39fada379d3788644782e940a1/581ddc144512049.628dc8fe11c13-copy.png)
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