A collection of branded elements for new-wave sex toy company, Peech. Positioned at the intersection of fun and empowerment, Peech boldly embraces it’s mission to dismantle taboos and foster open communication about sex toys and sexual well-being.
Role: Senior Creative
Client: Peech
Focus: Branding and Strategy
This mission guides every aspect of Peech's branding efforts, spanning from promotional material and graphics to event planning and B2B collaborations.
We created a collection of stickers as part of this strategy, sparking conversations, educating, and adding humor to discussions around sexual health and intimacy. Each sticker reflects Peech’s identity, combining education, humor, and a creative solution to shadow banning.
The stickers have gained significant popularity, serving as a low-cost, tangible item that customers appreciate. They are included in our packaging when shipping out orders, as well as distributed at events and in-store.
To gain greater reach, enhance brand visibility, and foster community engagement, Peech hosts a variety of popular events, ranging from quizzes and bingos to talks and workshops, in partnership with local venues such as restaurants, cinemas, and art museums.
Additionally, Peech hosts dildo parties in unexpected venues like nursing homes, attends attends major music festivals, and operates the mobile vending machine "Sex Machine," which regularly changes locations.
Our merchandise, used for events, including goodie bags and entertainment, features caps, lighters, and mugs with witty jokes, positive and sex related messaging, adding a touch of humor to everyday items. Other branding initiatives include confetti bags with the text 'In case of orgasms' to promote a positive approach to sexual health, as well as puzzles that combine fun and engaging education.
To earn even wider reach, Peech sells its products in retail stores. Peech took a bold approach by displaying the inside of the product on the front page of the packaging, breaking taboos and standing out on the shelf by showcasing the product itself.
To earn a wider reach Peech are selling it’s products in retail stores in. Peech took a bold appraocth and showed the inside of the visualy on the font page of the packaging. letting go of tabu. Consider it staindg out on the shelf just by shoing the product on the front.