For Roskilde Festival, one of Europe's largest music and cultural events, we created a series of graphic posters for Peech's sex toy stall. These posters categorize sex toys to make it easier for newcomers to explore and understand the available options. The aim was to create visually appealing and informative materials that captivate festival-goers and leave a lasting impression, while also enhancing the stall’s interior to stand out in the bustling festival environment.


Role: Art Director / Graphic Desiger
Client: Peech / Roskilde Festival
Focus: Branding and Strategy
Copywriter: Charlotte Dragheim





The poster series are crafted with a modern and vibrant color palette, utilizing shades of pink, purple, and blue to evoke a sense of excitement. The design and imagery highlights sleek, minimalist aesthetics that reflect a shift towards sophistication and elegance in the sex toy industry. Bold typography and dramatic hierarchy underscore the brand's dynamic presence and authority, while also ensuring readability.


Additionally, the posters contributed to a vibrant and inviting atmosphere at the stall, complementing the overall setup. Along with the products, merchandise, and additional print materials, they helped establish Peech’s presence at the festival, fostering curiosity and engagement. The approach enhanced visibility, supported successful sales, and built new customer relationships.