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	<title>BENTE</title>
	<link>https://bentearentsen.com</link>
	<description>BENTE</description>
	<pubDate>Mon, 25 Aug 2025 18:20:01 +0000</pubDate>
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	<item>
		<title>UB20</title>
				
		<link>https://bentearentsen.com/UB20</link>

		<pubDate>Thu, 29 Jun 2023 16:20:28 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

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		<description>
	





















Adidas Running partnered with the International Space Station (ISS) to launch the Ultraboost 20. Seeking to push the limits of running shoe design and functionality, Adidas tested their BOOST technology in outer space. The scientific findings were then used to redesign the running shoe. As the agency responsible for the social media presence in the broader collaborative campaign, we designed social experiences that enhanced the overall campaign narrative.




	
	Role: Junior Designer / VisualizerClient: Adidas RunningCreative Director: Danny MotaCreative / 3D Design: Chloe KarayiannisDesigner: Elvis DinhVisual Language: TBWA







    






	We introduced the world’s first shoe box with an integrated holographic display. It also featured an infinity mirror and informative graphics. Seven space cases were distributed globally, providing recipients an enchanting, unboxing experience. I was involved in the idea development phase, visualizations, and graphic layout.

	





	

&#60;img width="900" height="550" width_o="900" height_o="550" data-src="https://freight.cargo.site/t/original/i/4af11620a828444c9011080ce024044c1d547752367c164e37dbccec25ca0de7/2.gif" data-mid="183904890" border="0" data-scale="100" src="https://freight.cargo.site/w/900/i/4af11620a828444c9011080ce024044c1d547752367c164e37dbccec25ca0de7/2.gif" /&#62;

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By adding GIPHY stickers, our campaign engaged and connected with our target audience. The stickers featured key campaign elements, including the collaboration batch, the rocket used in the hologram, and the text elements. These stickers fostered user involvement and participation, creating a community among brand enthusiasts.




	





	&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/0fa26087eb6241d30115ce90fdfcc0729cdf3257b3dd9e095d037faf12dc9f4e/TOO-RESPONSIVE.gif" data-mid="183697668" border="0" data-scale="93" src="https://freight.cargo.site/w/720/i/0fa26087eb6241d30115ce90fdfcc0729cdf3257b3dd9e095d037faf12dc9f4e/TOO-RESPONSIVE.gif" /&#62;






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	&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/6bc2b35eac2c952bd8e9a717c24433443014e38dce0b4280e468fbb50d0824d2/BLANKET.gif" data-mid="183697666" border="0" data-scale="93" src="https://freight.cargo.site/w/720/i/6bc2b35eac2c952bd8e9a717c24433443014e38dce0b4280e468fbb50d0824d2/BLANKET.gif" /&#62;
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	&#60;img width="720" height="720" width_o="720" height_o="720" data-src="https://freight.cargo.site/t/original/i/a4096bf4064b910def4e27410b5a283bd846d70fd1778feb34d36822b6316d23/ISS_gold_092619.gif" data-mid="183697667" border="0" data-scale="94" src="https://freight.cargo.site/w/720/i/a4096bf4064b910def4e27410b5a283bd846d70fd1778feb34d36822b6316d23/ISS_gold_092619.gif" /&#62;
	&#60;img width="900" height="900" width_o="900" height_o="900" data-src="https://freight.cargo.site/t/original/i/5d0d341c3ae8a73d450dd6fcf6abc1cec3360fa6b19402ccb08ec225aa446243/SPACEFRAME.gif" data-mid="183697673" border="0" data-scale="94" src="https://freight.cargo.site/w/900/i/5d0d341c3ae8a73d450dd6fcf6abc1cec3360fa6b19402ccb08ec225aa446243/SPACEFRAME.gif" /&#62;




	







	



	

With AR technology, we created a filter that lets the user experience being an astronaut launching into space. Using the front-facing camera, users wore a virtual helmet over their heads. A tap on the helmet triggered its closure and shaking, simulating the launch. Flipping the camera activated the UB20 shuttle’s launch from inside a silo. In the exploration phase, I contributed to the filter’s concept, effects, and liftoff simulation.








	
    



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		<title>Product explaining posters</title>
				
		<link>https://bentearentsen.com/Product-explaining-posters</link>

		<pubDate>Sat, 20 Jul 2024 15:26:03 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/Product-explaining-posters</guid>

		<description>
	For Roskilde Festival, one of Europe's largest music and cultural events, we created a series of graphic posters for Peech's sex toy stall. These posters categorize sex toys to make it easier for newcomers to explore and understand the available options. The aim was to create visually appealing and informative materials that captivate festival-goers and leave a lasting impression, while also enhancing the stall’s interior to stand out in the bustling festival environment.


	Art Director / Graphic Desiger
Bente Arentsen
	Role: Art Director / Graphic DesigerClient: Peech / Roskilde Festival
Focus: Branding, Strategy, Education
Copywriter: Charlotte Dragheim









	
	&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/26bb2fe48cd8484ab675d765bf634c4608c5ac54e5b1c7a3f7b4adddd61b41f9/Dildos.png" data-mid="214982712" border="0"  src="https://freight.cargo.site/w/1000/i/26bb2fe48cd8484ab675d765bf634c4608c5ac54e5b1c7a3f7b4adddd61b41f9/Dildos.png" /&#62;
	

	&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/26bb2fe48cd8484ab675d765bf634c4608c5ac54e5b1c7a3f7b4adddd61b41f9/Dildos.png" data-mid="214982712" border="0"  src="https://freight.cargo.site/w/1000/i/26bb2fe48cd8484ab675d765bf634c4608c5ac54e5b1c7a3f7b4adddd61b41f9/Dildos.png" /&#62;


	&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/d1429493ac3d58af0209ec8b482cd820480b512926c21ac132995d3c5e6176bc/Buttplugs.png" data-mid="214982781" border="0"  src="https://freight.cargo.site/w/1000/i/d1429493ac3d58af0209ec8b482cd820480b512926c21ac132995d3c5e6176bc/Buttplugs.png" /&#62;
	&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/4724bc9a691d516f0bb2b98f2d28a97601296eaac3918ca7f46660f6fc33e4aa/SuctionToys.png" data-mid="215042830" border="0"  src="https://freight.cargo.site/w/1000/i/4724bc9a691d516f0bb2b98f2d28a97601296eaac3918ca7f46660f6fc33e4aa/SuctionToys.png" /&#62;






	


	


	
	
	
	

	The poster series are crafted with a modern and vibrant color palette, utilizing shades of pink, purple, and blue to evoke a sense of excitement. The design and imagery highlights sleek, minimalist aesthetics that reflect a shift towards sophistication and elegance in the sex toy industry.&#38;nbsp;Bold typography and dramatic hierarchy underscore the brand's dynamic presence and authority, while also ensuring readability.


	Additionally, the posters contributed to a vibrant and inviting atmosphere at the stall, complementing the overall setup. Along with the products, merchandise, and additional print materials, they helped establish Peech’s presence at the festival, fostering curiosity and engagement. The approach enhanced visibility, supported successful sales, and built new customer relationships.





	






	&#60;img width="1754" height="3130" width_o="1754" height_o="3130" data-src="https://freight.cargo.site/t/original/i/938872c02c32812ae9bba2ab4e90957afe1affc57dcdbf3cda14a74aa904367a/lube.png" data-mid="215019890" border="0"  src="https://freight.cargo.site/w/1000/i/938872c02c32812ae9bba2ab4e90957afe1affc57dcdbf3cda14a74aa904367a/lube.png" /&#62;
	

	
	

	&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/d1429493ac3d58af0209ec8b482cd820480b512926c21ac132995d3c5e6176bc/Buttplugs.png" data-mid="214982781" border="0"  src="https://freight.cargo.site/w/1000/i/d1429493ac3d58af0209ec8b482cd820480b512926c21ac132995d3c5e6176bc/Buttplugs.png" /&#62;&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/4724bc9a691d516f0bb2b98f2d28a97601296eaac3918ca7f46660f6fc33e4aa/SuctionToys.png" data-mid="215042830" border="0"  src="https://freight.cargo.site/w/1000/i/4724bc9a691d516f0bb2b98f2d28a97601296eaac3918ca7f46660f6fc33e4aa/SuctionToys.png" /&#62;
	&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/a797989f17830414f78500601869586e994c0238943e15f6b4fece688cf1e69d/PenisRings.png" data-mid="215019886" border="0"  src="https://freight.cargo.site/w/1000/i/a797989f17830414f78500601869586e994c0238943e15f6b4fece688cf1e69d/PenisRings.png" /&#62;&#60;img width="1754" height="2433" width_o="1754" height_o="2433" data-src="https://freight.cargo.site/t/original/i/3d78845ff70acd5a3a0cb256972216647c6d650d67eef04ec551ff151655416a/vibrators.png" data-mid="215042821" border="0"  src="https://freight.cargo.site/w/1000/i/3d78845ff70acd5a3a0cb256972216647c6d650d67eef04ec551ff151655416a/vibrators.png" /&#62;
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		<title>Brand enhancing stickers</title>
				
		<link>https://bentearentsen.com/Brand-enhancing-stickers</link>

		<pubDate>Mon, 08 Apr 2024 06:43:56 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/Brand-enhancing-stickers</guid>

		<description>
	





















Peech is a Copenhagen-based modern sex toy brand redefining sexual wellness with bold design, inclusive values, and playful energy. By combining edgy aesthetics with meaningful messaging, Peech sparks conversation and shifts perspectives on intimacy and sexual well-being.
	Bente Arentsen Grafisk Designer København
	Role: Senior Creative, Graphic designerClient: Peech
Focus: Branding and Strategy 
Credit: Tissue paper Tronhjem Rømer, Photographer Maja Maria Aaby Christensen

	&#60;img width="2170" height="1474" width_o="2170" height_o="1474" data-src="https://freight.cargo.site/t/original/i/eea1f2b94df50c3b8410a6a39adcbb122f08a7b61ba0df3f86444ea3eab17881/Screenshot-2025-01-18-at-21.31.22.png" data-mid="225139591" border="0"  src="https://freight.cargo.site/w/1000/i/eea1f2b94df50c3b8410a6a39adcbb122f08a7b61ba0df3f86444ea3eab17881/Screenshot-2025-01-18-at-21.31.22.png" /&#62;
&#60;img width="2800" height="1796" width_o="2800" height_o="1796" data-src="https://freight.cargo.site/t/original/i/6fbfd49433753aff2c2ccc0d5a9d6919e8e3e7117d80ee928fd3d27fb9b5e874/DSC07197.jpg" data-mid="226474051" border="0"  src="https://freight.cargo.site/w/1000/i/6fbfd49433753aff2c2ccc0d5a9d6919e8e3e7117d80ee928fd3d27fb9b5e874/DSC07197.jpg" /&#62;&#60;img width="2800" height="2071" width_o="2800" height_o="2071" data-src="https://freight.cargo.site/t/original/i/073925f7970f6fc3fb79af9f1ea5fa3950c4787d7c82d5fe5d5137b256004d4a/Collage-03.jpg" data-mid="227028687" border="0"  src="https://freight.cargo.site/w/1000/i/073925f7970f6fc3fb79af9f1ea5fa3950c4787d7c82d5fe5d5137b256004d4a/Collage-03.jpg" /&#62;

	
	This project expands Peech’s presence through a collection of provocative, humorous, and body-positive stickers—low-cost, tangible touchpoints that engage customers and spark conversations. Included in every shipped order, displayed in stores, and featured at brand events, they reinforce Peech’s identity, create organic exposure, and deepen brand engagement.


	




	&#60;img width="2800" height="2070" width_o="2800" height_o="2070" data-src="https://freight.cargo.site/t/original/i/ad7a3e67e08696087990d30f44255320ea99c3decfa908d77526ef8ccd322389/stickers.jpg" data-mid="229709310" border="0"  src="https://freight.cargo.site/w/1000/i/ad7a3e67e08696087990d30f44255320ea99c3decfa908d77526ef8ccd322389/stickers.jpg" /&#62;



	
	Each design reflects Peech's core values: education, body and sex inclusivity and encouragement, humor and community. The designs go beyond being playful—they foster a sense of community and carry a deeper message, making them impactful beyond their surface appeal.
 
	



	




	





	&#60;img width="2106" height="704" width_o="2106" height_o="704" data-src="https://freight.cargo.site/t/original/i/81aad1b3178548090356d9c2c3bca52340c3f1ada53a08e049c927fa6481a368/Screenshot-2025-01-18-at-21.59.31.png" data-mid="225139954" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/81aad1b3178548090356d9c2c3bca52340c3f1ada53a08e049c927fa6481a368/Screenshot-2025-01-18-at-21.59.31.png" /&#62;Relatable and Provocative: Designs that push boundaries with humor
 and bold statements, encouraging open dialogue about intimacy.






	









	&#60;img width="1140" height="1670" width_o="1140" height_o="1670" data-src="https://freight.cargo.site/t/original/i/83df8e9e50d6388eb65baa01c624eb4be85a7d90dc88d6d62386a86eb823e985/Screenshot-2025-01-18-at-22.04.43.png" data-mid="225139966" border="0" data-scale="88" src="https://freight.cargo.site/w/1000/i/83df8e9e50d6388eb65baa01c624eb4be85a7d90dc88d6d62386a86eb823e985/Screenshot-2025-01-18-at-22.04.43.png" /&#62;
Products/Promotion: Eye-catching designs that spotlight Peech’s products with creativity.
	


	




	
	&#60;img width="1904" height="966" width_o="1904" height_o="966" data-src="https://freight.cargo.site/t/original/i/685ad79569c4972cd96580984a4c0802c4691c67849b5ef4c65749e2d728e0a7/Screenshot-2025-01-18-at-22.04.16.png" data-mid="225139958" border="0" data-scale="95" src="https://freight.cargo.site/w/1000/i/685ad79569c4972cd96580984a4c0802c4691c67849b5ef4c65749e2d728e0a7/Screenshot-2025-01-18-at-22.04.16.png" /&#62;
Love and Care: Gentle reminders that tie intimacy to acts of love, self-care, and empathy.
	






	

	&#60;img width="500" height="500" width_o="500" height_o="500" data-src="https://freight.cargo.site/t/original/i/374089fcda55940e179f22b154a440a40e83bdbab334e44b8fbde4d60f42c39a/Comp-1.gif" data-mid="225923462" border="0" data-scale="100" src="https://freight.cargo.site/w/500/i/374089fcda55940e179f22b154a440a40e83bdbab334e44b8fbde4d60f42c39a/Comp-1.gif" /&#62;
	




	&#60;img width="2800" height="1875" width_o="2800" height_o="1875" data-src="https://freight.cargo.site/t/original/i/247b6a445abf77f4fc57c2117c45d23333a995f141b63c2d0fdc549c019a39ee/learn.png" data-mid="229709732" border="0"  src="https://freight.cargo.site/w/1000/i/247b6a445abf77f4fc57c2117c45d23333a995f141b63c2d0fdc549c019a39ee/learn.png" /&#62;Educational: Stickers that subtly teach and normalize conversations about sexual wellness.





	
&#60;img width="2800" height="1866" width_o="2800" height_o="1866" data-src="https://freight.cargo.site/t/original/i/28af8d508c48dd053a667189fe8d93730e86355605e476059365751f203fccc1/test.png" data-mid="229709717" border="0"  src="https://freight.cargo.site/w/1000/i/28af8d508c48dd053a667189fe8d93730e86355605e476059365751f203fccc1/test.png" /&#62;





	
These designs have the flexibility to expand onto other products like mugs, t-shirts, and more, amplifying the brand’s presence while fostering meaningful connections with its community.&#38;nbsp;
	










	
	




	&#60;img width="2600" height="1700" width_o="2600" height_o="1700" data-src="https://freight.cargo.site/t/original/i/88dd864a78f2aa61c34ba3b766ed1b60fb9a4358200c236d3ce1e5e01b71920c/strre.jpg" data-mid="226490276" border="0"  src="https://freight.cargo.site/w/1000/i/88dd864a78f2aa61c34ba3b766ed1b60fb9a4358200c236d3ce1e5e01b71920c/strre.jpg" /&#62;





	




	
	&#60;img width="2110" height="564" width_o="2110" height_o="564" data-src="https://freight.cargo.site/t/original/i/bec648c14f8e2cf3612380a2af02e6797affbaeefe9c7dce41f9a89c5e7209db/20250201_Tilatuploade2.jpg" data-mid="226474763" border="0"  src="https://freight.cargo.site/w/1000/i/bec648c14f8e2cf3612380a2af02e6797affbaeefe9c7dce41f9a89c5e7209db/20250201_Tilatuploade2.jpg" /&#62;


	




</description>
		
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	<item>
		<title>Peech event design system</title>
				
		<link>https://bentearentsen.com/Peech-event-design-system</link>

		<pubDate>Mon, 25 Aug 2025 18:20:01 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/Peech-event-design-system</guid>

		<description>
	





















Beyond selling s3x toys, Peech builds community through events. On average, the brand hosts around twelve happenings every month: in-store pop-ups, art openings, magazine launches, dild0 parties, quizzes, market stalls, live shopping sessions, and collaborations with local bars and cafés. These events are a key way for Peech to meet people in person and extend the brand experience beyond retail.
	
	Role: Senior Designer and Graphic Lead.&#38;nbsp;Client: Peech, 25hours Hotel, Rhod Flowers, Fine Chaos, and more.
Focus: Design System, Art Direction, Event Promotion

Credit: Event Coordinator: Freya White, Junior Designer: Johanne Wedel Madsen, Photographer: Maja Maria Aaby Christensen, Rita Blue, Copy: Michelle Demir, Clara Filippa Andersen



	&#60;img width="1350" height="1688" width_o="1350" height_o="1688" data-src="https://freight.cargo.site/t/original/i/fa3b6b393a0c872876f9018ef2f1e576fe6c0720ee92b4305c153928090e3cab/Bente-Arentsen-Portfolio-Peech-Design-System-Rhud-Flower-feed-kort.jpg" data-mid="237907050" border="0" data-scale="85" src="https://freight.cargo.site/w/1000/i/fa3b6b393a0c872876f9018ef2f1e576fe6c0720ee92b4305c153928090e3cab/Bente-Arentsen-Portfolio-Peech-Design-System-Rhud-Flower-feed-kort.jpg" /&#62;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5ac8ed0e422caf543bcea1a1ca5890007f97110c1acc13a1b28b6c56c935c8ac/65.png" data-mid="237447182" border="0"  src="https://freight.cargo.site/w/1000/i/5ac8ed0e422caf543bcea1a1ca5890007f97110c1acc13a1b28b6c56c935c8ac/65.png" /&#62;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" data-mid="237447468" border="0"  src="https://freight.cargo.site/w/1000/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" /&#62;


	
	The ChallengeWith such a high frequency and variety of events, communication needed structure. The main challenge was making sure people could instantly find the essentials — what, when, where, price — while still feeling the playful and energetic vibe Peech is known for. The system also had to share a common language and style across multiple platforms: Instagram posts and stories, Facebook events, and newsletters. And beyond the audience-facing aspects, it needed to be easy and effortless for the internal team to use.
	

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5ac8ed0e422caf543bcea1a1ca5890007f97110c1acc13a1b28b6c56c935c8ac/65.png" data-mid="237447182" border="0"  src="https://freight.cargo.site/w/1000/i/5ac8ed0e422caf543bcea1a1ca5890007f97110c1acc13a1b28b6c56c935c8ac/65.png" /&#62;

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" data-mid="237447468" border="0"  src="https://freight.cargo.site/w/1000/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" /&#62;
	&#60;img width="1350" height="1688" width_o="1350" height_o="1688" data-src="https://freight.cargo.site/t/original/i/fa3b6b393a0c872876f9018ef2f1e576fe6c0720ee92b4305c153928090e3cab/Bente-Arentsen-Portfolio-Peech-Design-System-Rhud-Flower-feed-kort.jpg" data-mid="237907050" border="0"  src="https://freight.cargo.site/w/1000/i/fa3b6b393a0c872876f9018ef2f1e576fe6c0720ee92b4305c153928090e3cab/Bente-Arentsen-Portfolio-Peech-Design-System-Rhud-Flower-feed-kort.jpg" /&#62;



	
	
&#60;img width="1350" height="1688" width_o="1350" height_o="1688" data-src="https://freight.cargo.site/t/original/i/93765cae8e355f4c79963715b3332dea995ac621aec8cfafd94e215ddd54e322/Bente-Arentsen-Portfolio-Peech-Design-System-Oktober-Overview-feed.jpg" data-mid="237907077" border="0"  src="https://freight.cargo.site/w/1000/i/93765cae8e355f4c79963715b3332dea995ac621aec8cfafd94e215ddd54e322/Bente-Arentsen-Portfolio-Peech-Design-System-Oktober-Overview-feed.jpg" /&#62;
	

	

	The Design SystemI developed a flexible event system that provides a clear monthly overview while remaining scalable and adaptable. At its core is a shareable calendar format designed for both Instagram stories and carousel posts. The overview introduces the month at a glance, while swiping through the carousel reveals details for each event. Layouts adjust seamlessly to different text lengths and levels of detail.
	

&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fdcaff5ef7cd89ff44e7fb16f3df24a7332605051bbe281441048d4983c1cf5f/43.png" data-mid="237447890" border="0"  src="https://freight.cargo.site/w/1000/i/fdcaff5ef7cd89ff44e7fb16f3df24a7332605051bbe281441048d4983c1cf5f/43.png" /&#62;


	
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" data-mid="237447468" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" /&#62;

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c854cc65a5e1fe8b12fced3b2caed47f450cf3061a17edbfd2b4e804dacdc43c/Vi-vil-gerne-invitere-til-en-s3xet-aften--nar-vi-fejrer-lanceringen-af-vores-erotiske-magasin-Peechy-Mag-Vol.-2-sammen-med-os-Der-vil-vre-live-DJs---l--workshops--performances--flash-tattoos-og-meget-mere.-Se-program-pa-nste.png" data-mid="237447918" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/c854cc65a5e1fe8b12fced3b2caed47f450cf3061a17edbfd2b4e804dacdc43c/Vi-vil-gerne-invitere-til-en-s3xet-aften--nar-vi-fejrer-lanceringen-af-vores-erotiske-magasin-Peechy-Mag-Vol.-2-sammen-med-os-Der-vil-vre-live-DJs---l--workshops--performances--flash-tattoos-og-meget-mere.-Se-program-pa-nste.png" /&#62;




	





	Flexibility and ScalabilityThe system accommodates events with or without imagery, making it easy to swap in photos, graphics, or illustrations depending on what’s available. Logos, partner mentions, themed weekends, or extra event program can be added without breaking the flow. This ensures each event feels on-brand while staying responsive to the material at hand.
	

	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5ac8ed0e422caf543bcea1a1ca5890007f97110c1acc13a1b28b6c56c935c8ac/65.png" data-mid="237447182" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/5ac8ed0e422caf543bcea1a1ca5890007f97110c1acc13a1b28b6c56c935c8ac/65.png" /&#62;
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/08987c9d37736e68187d2ac2d9ae021d4333ecdbd8b6ba8c9d3650d311fa2cc8/67.png" data-mid="237448774" border="0"  src="https://freight.cargo.site/w/1000/i/08987c9d37736e68187d2ac2d9ae021d4333ecdbd8b6ba8c9d3650d311fa2cc8/67.png" /&#62;

	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/0c59cfd42273de6e41d5c5226facf7481ef383377bc56016343a559ea0414581/Bente-Arentsen-Portfolio-Peech-Design-System-Valentine-25hours-Hotel-indre-by.jpg" data-mid="237641511" border="0"  src="https://freight.cargo.site/w/1000/i/0c59cfd42273de6e41d5c5226facf7481ef383377bc56016343a559ea0414581/Bente-Arentsen-Portfolio-Peech-Design-System-Valentine-25hours-Hotel-indre-by.jpg" /&#62;
	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/fc547b6355f94dde276c55cd69a182591ee4dc9cacc8c2fcedf221e335a25c21/Bente-Arentsen-Portfolio-Peech-Design-System-Valentine-25hours-Hotel.jpg" data-mid="237641512" border="0"  src="https://freight.cargo.site/w/1000/i/fc547b6355f94dde276c55cd69a182591ee4dc9cacc8c2fcedf221e335a25c21/Bente-Arentsen-Portfolio-Peech-Design-System-Valentine-25hours-Hotel.jpg" /&#62;







	

	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/0aedaccc4e3b9930755d1475b709db463160fbe7e8eeb3ed78cb3f8fc15a9b9c/Bente-Arentsen-Portfolio-Peech-Design-System-Valentine-Weekend.jpg" data-mid="237641513" border="0"  src="https://freight.cargo.site/w/1000/i/0aedaccc4e3b9930755d1475b709db463160fbe7e8eeb3ed78cb3f8fc15a9b9c/Bente-Arentsen-Portfolio-Peech-Design-System-Valentine-Weekend.jpg" /&#62;
	




	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/dba5df7fcfa464cfd537e8df2b172dc8bf75f417d8716c72b9a3a7d015359ad7/26.png" data-mid="237448006" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/dba5df7fcfa464cfd537e8df2b172dc8bf75f417d8716c72b9a3a7d015359ad7/26.png" /&#62;
	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/136172695ab128cd12be35de2f80b398ad7bb4562d9134b575a352ca4ac66927/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz-Kat.jpg" data-mid="237641508" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/136172695ab128cd12be35de2f80b398ad7bb4562d9134b575a352ca4ac66927/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz-Kat.jpg" /&#62;

	&#60;img width="2400" height="1256" width_o="2400" height_o="1256" data-src="https://freight.cargo.site/t/original/i/65cec29ce5d1f5d7d6271cb1e7de4e9acc671fcc37904f426b00ea56475f1632/Bente-Arentsen-Portfolio-Peech-Design-System-Peechy-mag-cover.jpg" data-mid="237907047" border="0"  src="https://freight.cargo.site/w/1000/i/65cec29ce5d1f5d7d6271cb1e7de4e9acc671fcc37904f426b00ea56475f1632/Bente-Arentsen-Portfolio-Peech-Design-System-Peechy-mag-cover.jpg" /&#62;&#60;img width="1920" height="1005" width_o="1920" height_o="1005" data-src="https://freight.cargo.site/t/original/i/2c830be8132c10f8dc5f898102f101ddd22b3a64f82781c5d7f4ee66f749190f/57.png" data-mid="237448047" border="0"  src="https://freight.cargo.site/w/1000/i/2c830be8132c10f8dc5f898102f101ddd22b3a64f82781c5d7f4ee66f749190f/57.png" /&#62;Cover for FB event





	
Formats in UseWith minor adjustments, the framework works across stories, carousel posts, and newsletters. The first slide or card always gives an overview, while the following ones share details for each event. Individual cards can be extracted and reused as standalone reminder posts on the day of the event. On stories, extra elements like links, countdowns, or additional context can easily be layered in.
	










	
	




	
&#60;img width="1350" height="1688" width_o="1350" height_o="1688" data-src="https://freight.cargo.site/t/original/i/93765cae8e355f4c79963715b3332dea995ac621aec8cfafd94e215ddd54e322/Bente-Arentsen-Portfolio-Peech-Design-System-Oktober-Overview-feed.jpg" data-mid="237907077" border="0"  src="https://freight.cargo.site/w/1000/i/93765cae8e355f4c79963715b3332dea995ac621aec8cfafd94e215ddd54e322/Bente-Arentsen-Portfolio-Peech-Design-System-Oktober-Overview-feed.jpg" /&#62;
&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/885f9b8495855be03bf28eda2ea4552bc29c9c704603b51e17b004cc62d7b888/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz2.jpg" data-mid="237641510" border="0"  src="https://freight.cargo.site/w/1000/i/885f9b8495855be03bf28eda2ea4552bc29c9c704603b51e17b004cc62d7b888/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz2.jpg" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/995a93c34594e39ca96f5ac2b547ec7767825c90a8203b835f24216662425dac/70.png" data-mid="237447891" border="0"  src="https://freight.cargo.site/w/1000/i/995a93c34594e39ca96f5ac2b547ec7767825c90a8203b835f24216662425dac/70.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c854cc65a5e1fe8b12fced3b2caed47f450cf3061a17edbfd2b4e804dacdc43c/Vi-vil-gerne-invitere-til-en-s3xet-aften--nar-vi-fejrer-lanceringen-af-vores-erotiske-magasin-Peechy-Mag-Vol.-2-sammen-med-os-Der-vil-vre-live-DJs---l--workshops--performances--flash-tattoos-og-meget-mere.-Se-program-pa-nste.png" data-mid="237447918" border="0"  src="https://freight.cargo.site/w/1000/i/c854cc65a5e1fe8b12fced3b2caed47f450cf3061a17edbfd2b4e804dacdc43c/Vi-vil-gerne-invitere-til-en-s3xet-aften--nar-vi-fejrer-lanceringen-af-vores-erotiske-magasin-Peechy-Mag-Vol.-2-sammen-med-os-Der-vil-vre-live-DJs---l--workshops--performances--flash-tattoos-og-meget-mere.-Se-program-pa-nste.png" /&#62;
&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" data-mid="237447468" border="0"  src="https://freight.cargo.site/w/1000/i/0cfe3c05adca4b6ccaffdacab11f7b485220230ae10ce2ec7af22a73dd5ee0eb/72.png" /&#62;
&#60;img width="1350" height="1688" width_o="1350" height_o="1688" data-src="https://freight.cargo.site/t/original/i/fa3b6b393a0c872876f9018ef2f1e576fe6c0720ee92b4305c153928090e3cab/Bente-Arentsen-Portfolio-Peech-Design-System-Rhud-Flower-feed-kort.jpg" data-mid="237907050" border="0"  src="https://freight.cargo.site/w/1000/i/fa3b6b393a0c872876f9018ef2f1e576fe6c0720ee92b4305c153928090e3cab/Bente-Arentsen-Portfolio-Peech-Design-System-Rhud-Flower-feed-kort.jpg" /&#62;






	




	
	


	





	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/c344f405c070690df3981a259d9f31483c580c04d27644e0b5faf2f8c3ca435c/44.png" data-mid="237448248" border="0"  src="https://freight.cargo.site/w/1000/i/c344f405c070690df3981a259d9f31483c580c04d27644e0b5faf2f8c3ca435c/44.png" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9b6ea7b0ffa426c9f09ff6d0a342bf80ead3065ab26682c3928d11377d4ebc1e/52.png" data-mid="237448267" border="0"  src="https://freight.cargo.site/w/1000/i/9b6ea7b0ffa426c9f09ff6d0a342bf80ead3065ab26682c3928d11377d4ebc1e/52.png" /&#62;
&#60;img width="2388" height="4308" width_o="2388" height_o="4308" data-src="https://freight.cargo.site/t/original/i/045e094b9a5d3dfeb7c7ee92aa37f2f85df63943590a472b1b51266ea090f22e/9.jpg" data-mid="237913385" border="0"  src="https://freight.cargo.site/w/1000/i/045e094b9a5d3dfeb7c7ee92aa37f2f85df63943590a472b1b51266ea090f22e/9.jpg" /&#62;Newsletter: segmented by location (Jutland / Copenhagen area) so subscribers only see nearby events.
	
	ImpactThe result is a communication tool that is clear, adaptable, and repeatable. It delivers essential information at a glance while capturing the unique atmosphere of Peech’s events — both the logistics and the intangible vibe. By systematizing event communication, Peech can run twelve or more events a month without losing clarity or identity, while keeping space for playful variations that match the spirit of each gathering

	

	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/5b7060f5fb4194897813b556ec4ef2b9d5f90a0a83c354e39033885105dd8534/69.png" data-mid="237448825" border="0"  src="https://freight.cargo.site/w/1000/i/5b7060f5fb4194897813b556ec4ef2b9d5f90a0a83c354e39033885105dd8534/69.png" /&#62;
	&#60;img width="1350" height="2400" width_o="1350" height_o="2400" data-src="https://freight.cargo.site/t/original/i/e48885dcea218583adc084d31b56c0e75fec111afe5ef1b619726a054b7a301a/Bente-Arentsen-Portfolio-Peech-Design-System-t-hurts-story.jpg" data-mid="237910655" border="0"  src="https://freight.cargo.site/w/1000/i/e48885dcea218583adc084d31b56c0e75fec111afe5ef1b619726a054b7a301a/Bente-Arentsen-Portfolio-Peech-Design-System-t-hurts-story.jpg" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/3b397e20e2b674decdbb9da0378890fa4e06c82d868a1180995f2bd26db05160/54.png" data-mid="237448852" border="0"  src="https://freight.cargo.site/w/1000/i/3b397e20e2b674decdbb9da0378890fa4e06c82d868a1180995f2bd26db05160/54.png" /&#62;
	&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/9b6ea7b0ffa426c9f09ff6d0a342bf80ead3065ab26682c3928d11377d4ebc1e/52.png" data-mid="237448267" border="0"  src="https://freight.cargo.site/w/1000/i/9b6ea7b0ffa426c9f09ff6d0a342bf80ead3065ab26682c3928d11377d4ebc1e/52.png" /&#62;

	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/885f9b8495855be03bf28eda2ea4552bc29c9c704603b51e17b004cc62d7b888/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz2.jpg" data-mid="237641510" border="0"  src="https://freight.cargo.site/w/1000/i/885f9b8495855be03bf28eda2ea4552bc29c9c704603b51e17b004cc62d7b888/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz2.jpg" /&#62;
	&#60;img width="1620" height="2025" width_o="1620" height_o="2025" data-src="https://freight.cargo.site/t/original/i/136172695ab128cd12be35de2f80b398ad7bb4562d9134b575a352ca4ac66927/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz-Kat.jpg" data-mid="237641508" border="0"  src="https://freight.cargo.site/w/1000/i/136172695ab128cd12be35de2f80b398ad7bb4562d9134b575a352ca4ac66927/Bente-Arentsen-Portfolio-Peech-Design-System-Quiz-Kat.jpg" /&#62;


	Why the system works

	For the audience
Quick overview of essentials (what, when, where, price).Events are easy to share with friends.Clear, recognizable format across all Peech events.For platforms
Scales across IG, FB, newsletters, and website.Works with long/short text, with or without imagery.Individual event cards can be reused on the day.Supports geo-targeted emails and ticket sales.Easy to tag partners and collaborators on Instagram.
	For the team
Simple to hand over to juniors or freelancers.Last-minute edits possible directly in Canva.Logos, images, and details can be swapped in seconds.Saves production time and reduces workload.Works even with low resources or tight deadlines.Strategic impact
Positions Peech as more than a store — as a cultural hub.Builds recognition around Peech events month after month.Professional and consistent communication strengthens trust.
</description>
		
	</item>
		
		
	<item>
		<title>Packaging refresh</title>
				
		<link>https://bentearentsen.com/Packaging-refresh</link>

		<pubDate>Thu, 31 Jul 2025 18:55:00 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/Packaging-refresh</guid>

		<description>
	





















Peech is a Danish intimacy brand with a playful, progressive approach to pleasure. This packaging refresh how their products show up in the world—on shelves, in homes, and in culture. Designed to spark curiosity and normalize sexual wellness, the new system blends clarity with confidence, tactility with joy. It doesn’t hide away. It invites.
	
	Role: Art Director, Graphic DesignerClient: Peech
Focus: Packaging, Brand Identity, Design systems
Photographer: Maja Maria Aaby Christensen , Theis Mortensen

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	This packaging system was designed to change how people encounter sex toys—in stores, in homes, and in culture. From bold naming to shelf-friendly color stories, every element was created to normalize pleasure and spark curiosity. The products don’t hide; they invite. Whether placed in a fashion boutique, a concept pharmacy, or an everyday grocery store, they’re meant to be seen.
The new visual identity strikes a balance between extremes. It’s warm but precise, bold but never crass—living somewhere between intimacy and design-forward lifestyle branding. Each product was given a distinct name, tone of voice, and visual rhythm—crafted to be easily understood, remembered, and talked about.
Without final product photography or high-quality renders, we had to work within tight limitations. We used simple 3D models as a base, then built a stylized, textured look that felt tactile, nostalgic, and emotionally engaging—more like a visual memory than a sterile diagram. This treatment allowed us to show the products as they are, without masking or censoring them. It supports the brand’s mission to make sexual wellness feel open, unashamed, and beautifully normal.
Each element was designed to scale. A modular system made it possible to expand across dozens of product variants, languages, and formats—while keeping consistency and expression intact. We also created physical guides and inserts that mix nostalgic charm with clear, educational language. Together, the system offers a tactile, analog experience that complements Peech’s digital-first presence.
The result is a future-facing packaging system—one that makes space for play, comfort, and confident self-exploration. Where intimacy isn’t hidden, and where design helps people feel seen, curious, and in control.
	




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Bente Arentsen</description>
		
	</item>
		
		
	<item>
		<title>no more martini</title>
				
		<link>https://bentearentsen.com/no-more-martini</link>

		<pubDate>Thu, 30 Apr 2020 12:26:22 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/no-more-martini</guid>

		<description>
	Illustrations that demonstrate today’s common social issues like loneliness, the urge to consume material luxury items, depression, anxiety, and the increase in cosmetic procedures. These issues are wrapped in a language of curvy shapes, vibrant colors, and fun details. The series is an attempt to make people reflect on their way of living life with humor and joy.

	







	
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</description>
		
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	<item>
		<title>Third Person</title>
				
		<link>https://bentearentsen.com/Third-Person-1</link>

		<pubDate>Wed, 06 Nov 2019 23:54:03 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/Third-Person-1</guid>

		<description>
	
	Identity for verbal brand studio Third Person.
See the process here&#38;nbsp;




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</description>
		
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	<item>
		<title>Bloomingdales stickers</title>
				
		<link>https://bentearentsen.com/Bloomingdales-stickers</link>

		<pubDate>Tue, 28 Apr 2020 08:43:15 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/Bloomingdales-stickers</guid>

		<description>
	

	Bloomingdales&#38;nbsp;Giphy stickers for social media&#38;nbsp;








	
	
	
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	</item>
		
		
	<item>
		<title>combos</title>
				
		<link>https://bentearentsen.com/combos</link>

		<pubDate>Sun, 06 Oct 2019 16:58:37 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/combos</guid>

		<description>
	


	Combos
Monthly Social Content
Creative: Mikayla Madigan

	
	
	

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	<item>
		<title>residential project</title>
				
		<link>https://bentearentsen.com/residential-project</link>

		<pubDate>Mon, 17 Apr 2023 05:43:02 +0000</pubDate>

		<dc:creator>BENTE</dc:creator>

		<guid isPermaLink="true">https://bentearentsen.com/residential-project</guid>

		<description>
	
This residential project merges traditional Japanese design with modern wood aesthetics. The photos capture details of the wood-crafted interior, highlighting warm natural wood and earthy materials with minimalistic design.&#38;nbsp;
	


	Role: Art Director/ designer/ UXClient: Hanstholm KøkkenPhotographer: Anitta Behrendt


	
	
	




	
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	This social highights design system is to present cases on social media organic thighlights in an effective and visually appealing manner. It works as a systemic design guideline with a strong emphasis on case imagery. Additionally, there is dedicated space for including short specifications on, for instance, details and materials, ensuring a light and informative presentation.

	

	&#60;img width="3124" height="1556" width_o="3124" height_o="1556" data-src="https://freight.cargo.site/t/original/i/60383ddbd97750eb43579d0bcb4c2dd35ba0818e6b1a7b67ffe39e6aaee5be55/Screenshot-2023-04-13-at-4.47.21-PM.png" data-mid="175600705" border="0" data-scale="98" src="https://freight.cargo.site/w/1000/i/60383ddbd97750eb43579d0bcb4c2dd35ba0818e6b1a7b67ffe39e6aaee5be55/Screenshot-2023-04-13-at-4.47.21-PM.png" /&#62;





	The full case unfolded on Hanstholm Køkken’s website. The design reflects the quality of a high-end and hand-crafted woodwork company. This system set the guidelines for coming design cases and product pages.


	

	




	







	
News paper ads dedicated running in Danish newspaper Jyllandsposten messaging that Hansthom Køkken not only makes kitchen which the name indicates but wood work solutions for the entire residense.

	



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